Learn more about me

Life paths and experiences shape every being. I like to consider myself a designer by correlation of circumstances rather than by calling: design is the discipline I turned to in answer to my need of communicate in a just and beautiful way, to shape the world I'm a part of and create tools with meaning, but I don't let solely my job define who I am.

After an aborted attempt at home architecture with a redesign of my parent's living room with the help of Crayolas, I followed the French School system's advice and invest in what I'm good at: english. I soon started to enjoy translation, especially from English to French and the hunt for the perfect formulation to express the exact tone of a sentence.

Nonetheless, university pushed me to put myself into question and look for another course. Today, I am glad anyway for these indeniably useful learnings that a second language brings. I soon entered an Applied Arts curriculum and I discovered a brand new world with its endless perspectives. When I was asked to choose between architecture, product design and visual design, the latter seemed to me way more versatile than the others.

My career started with a short period of freelancing (almost a foolish act with the little experience I had back then, but still full of learnings). Followed 15 months in a web agency called Acti, then I was spotted and hired within ThinkInnovation in June 2008. From a 2-people operation, ThinkInnovation's founder and me managed to almost quadruple the size of the team to reach a total of 7 highly qualified team members, as well as a project list made of large scale projects, to our own astonishment.

At ThinkInnovation, I could prove my high versatility and use all my talents around design to define the agency's identity, tone of voice, online presence, communication and recruiting plans. In 2013, we were in need of a smart tool to define our company culture, prior to a recruiting plan. So I wrote the to give it a concrete weight**. This true commitment towards ourselves and our clients was printed out and framed in the office and often used as a decision making tool.

My neverending passion for the city of Lyon is now more than 15 years old, and I like to participate to its social fabric, even so discreetly. In 2013, I made a short appearance in the non-profit organisation for the promotion of open data in Rhône allowed me to dive a bit deeper into citizenship. I created their logo and participated in contact sealing meetings with Greater Lyon and Keolis (in charge of the exploitation of Lyon's public transports). I am firmly convinced that transparency and opennes are the keys to long term benefits.

Meanwhile, the atmosphere around public transports on social media was a bit gloomy: me and Kevin Soirfeck decided to create Entraide Usagers, a community of Twitter users convinced that being an active participant is key to a better network. As of today, the Twitter account created in November 2011 is not far from 3000 followers and makes for a great part of a conversation between institutions and the people citizen using the network.

2015 was not a nice year on all plans. After several months of struggling to find the right strategic plan and economic model around UX in France, ThinkInnovation's team members were acknowledging their own difficulty to ensure that a little agency does not die, despite its ambitions and capacities of a big one. The very tight team could not find herself anymore in large scale projects and tough decision making, even if they shared the same values. The team could not avoid to put itself into question, and that's where burnout comes in and weakens several of its members...

Burnout is indeed a traumatic experience but also an amazing opportunity to learn deeply about oneself, one's values and functioning. Today I talk about burnout in conferences and workshops, in parallel to my activity as a freelance designer. I am available on social networks to talk about it and invite people to share their stories. In line with this positioning, my former colleague Goulven Champenois and me are building a platform dedicated to testimonies about burnout and unhappiness at work. I also study holacracy and new models of organisation and am preparing a book about work and burnout.

I also talk about design, sociology and our relationship to work during conferences such as Paris Web, Blend Web Mix, Sud Web or Mix-IT. In 2016 I was a volunteer at UX Lausanne and I am part of , where I give a hand to my fellow designers to boost the local design soil and its interaction designers.


Some rare people see boredom as a very remote concept: I am gladly a part of them. I , I owned a , I am the secretary of a music videogames promotion non-profit association and organised as well as designed in 2008, 2009, 2001 and 2012. I also , I invite people and I .