Learn more about me

Life paths and experiences shape every being. I like to consider myself a designer by correlation of circumstances rather than by calling: design is the discipline I turned to in answer to my need to communicate in a just and beautiful way, to shape the world I'm a part of and create tools with meaning, but I do not alloe my job to define who I am.

After an aborted attempt at home architecture with a redesign of my parent's living room with the help of Crayolas, I followed the French school system's advice and invested in what I was good at: English. I soon started to enjoy translation, especially English to French, and the hunt for the perfect construction to express the precise tone of a sentence.

Life however, had other paths for me to follow. University pushed me to question my motives, and to look for another course. Today, although my experience as a translator was brief, I remain thankful for the undeniably useful knowledge a second language brings.

I soon entered an Applied Arts curriculum and discovered a brand new world with endless perspectives. When asked to choose between architecture, product design and visual design, the latter seemed the most versatile.

My career began with a period of freelancing (almost a foolish act with the little experience I had back then, but still full of learnings). Followeing15 months in the web agency Acti, I was headhunted by ThinkInnovation, a brand new agency, in June 2008. From humble begins, a 2-person operation with myself included, we build a force to be reckoned with; a kinetic and exciting space for 7 highly qualified team members and a project list of large-scale projects and clients.

At ThinkInnovation, I proved my high versatility and utilised all my talents around design to define the agency's identity, tone of voice, online presence, communication, and recruitment. In 2013 we decided we needed something more, something concrete around which we could continue to define our company culture. I created a company manifesto a list of values and commitments to ensure we remained a company apart from our competition**. This definition of what we wished to become and the values we wished to add to the world remained a central office feature for many years to come.

My neverending passion for the city of Lyon is now more than 15 years old, and I like to participate in its social fabric, even discreetly. In 2013 I made an appearance in the non-profit organisation Opendata69 for the promotion of open data in the Rhône area which allowed me to dive deeper into citizenship. I created Opendata logo and participated in high level meetings Greater Lyon and Keolis, the company in charge of the exploitation of Lyon's public transports. I am firmly convinced that transparency and openness are the keys to long-term benefits.

Meanwhile, the atmosphere around public transport on social media was a bit gloomy: I decided to create Entraide Usagers, a community of Twitter users convinced that being an active participant is key to a better network. As of today, the Twitter account created in November 2011 is not far from 3000 followers and makes for a great part of a conversation between institutions and the people citizen using the network.

2015 was not a nice year on all plans. After several months of struggling to find the right strategic plan and economic model around UX in France, ThinkInnovation's team members were acknowledging their own difficulty to ensure that a little agency does not die, despite its ambitions and capacities of a big one. The very tight team could not find herself anymore in large scale projects and tough decision making, even if they shared the same values. The team could not avoid to put itself into question, and that's where burnout comes in and weakens several of its members...

Burnout is indeed a traumatic experience but also an amazing opportunity to learn deeply about oneself, one's values and functioning. Today I talk about burnout in conferences and workshops, in parallel to my activity as a freelance designer. I am available on social networks to talk about it and invite people to share their stories. In line with this positioning, my former colleague Goulven Champenois and me are building a platform dedicated to testimonies about burnout and unhappiness at work. I also study holacracy and new models of organisation and am preparing a book about work and burnout.

I also talk about design, sociology and our relationship to work during conferences such as Paris Web, Blend Web Mix, Sud Web or Mix-IT. In 2016 I was a volunteer at UX Lausanne and I am part of IxDA Lyon, where I give a hand to my fellow designers to boost the local design soil and its interaction designers.


Some rare people see boredom as a very remote concept: I am gladly a part of them. I sing, I owned a comics blog, I am the secretary of a music videogames promotion non-profit association and organised as well as designed four of the biggest music videogames events in Europe in 2008, 2009, 2001 and 2012. I also take pictures of doors, I invite people to do the same and I dye my hair.